Dec 20, 2025

AI Brand Diagnostics & Strategy

Strategic Brand & Business session with ongoing support

Margarita Zhelinskaya

Business & Brand Consultant

1:1 strategic work for founders and entrepreneurs who already have brand, marketing, or product materials — but feel uncertain whether they are moving in the right direction. This is not strategy from scratch. This is not “new ideas for the sake of ideas”. I work with what already exists: I identify contradictions, remove excess complexity, and help you focus on what actually deserves implementation.

1:1 strategic work for founders and entrepreneurs who already have brand, marketing, or product materials — but feel uncertain whether they are moving in the right direction. This is not strategy from scratch. This is not “new ideas for the sake of ideas”. I work with what already exists: I identify contradictions, remove excess complexity, and help you focus on what actually deserves implementation.

Who this is for

This session is a good fit if:

  • You already have:

    • a brand idea or positioning

    • marketing materials or hypotheses

    • previous analysis, tests, or strategy documents

  • You feel:

    • mental overload and lack of clarity

    • doubt about your current direction

    • fatigue from endless analysis without real decisions

This is not a fit if:

  • You expect templates, frameworks, or “magic solutions”

  • You want strategy without personal responsibility or implementation

How it works

Step 1. Preparation (mandatory)

Before the session, you complete a structured intake:

  • Fill in a short strategic questionnaire with your core request

  • Share all existing materials:

    • brand assets

    • marketing documents

    • hypotheses and experiments

    • links to website, social media, media channels

    • any PDFs, Notion pages, presentations, notes

This stage creates a full picture of your current system.

⚠️ Without prepared materials, the session does not take place.

Step 2. Meaning & Perception Analysis

  • Duration: 50 minutes

  • Format: strategic dialogue

  • We start with the non-obvious layer:

    • what first impression your brand creates

    • what meanings, signals, and depth are transmitted

    • where the internal intent does not match external perception

    • where confusion appears before logic even starts

    This stage clarifies the semantic and strategic foundation of the brand —
    what it actually communicates before tools, funnels, or visuals.

Step 3. Technical & Structural Audit

Next, we move to a concrete, technical analysis:

  • website

  • social media and personal channels

  • visual system and consistency

  • positioning clarity

  • structural logic of offers and communication

This is a brand and system audit — identifying gaps, overload, duplication, and misalignment between brand, marketing, and operations.

What you get as a result

You receive a structured PDF document with:

  • key problems and loss points

  • growth opportunities

  • priority areas for action

  • what should be stopped, fixed, or rebuilt

At this point, you decide the next step:

  • either the work ends with clear strategic guidance

  • or we move forward into deeper involvement:

    • full brand restructuring led by me

    • or technical execution delegated to specialists under strategic direction


  • BRAND MASTERS

    CONTACT

CONTACT

Let’s talk about what you’re building and how we can help.

+420 775 217 042

bms.codesign@gmail.com

  • BRAND MASTERS

    CONTACT

CONTACT

Let’s talk about what you’re building and how we can help.

+420 775 217 042

bms.codesign@gmail.com

  • BRAND MASTERS

    CONTACT

CONTACT

Let’s talk about what you’re building and how we can help.

+420 775 217 042

bms.codesign@gmail.com

Every business holds its own story — we transform it into a brand that inspires people and creates new worlds.

+420 775 217 042

bms.codesign@gmail.com

© 2025 Brand Masters. All rights reserved.

Every business holds its own story — we transform it into a brand that inspires people and creates new worlds.

+420 775 217 042

bms.codesign@gmail.com

© 2025 Brand Masters. All rights reserved.

Every business holds its own story — we transform it into a brand that inspires people and creates new worlds.

+420 775 217 042

bms.codesign@gmail.com

© 2025 Brand Masters. All rights reserved.