
Dec 20, 2025
AI Brand Diagnostics & Strategy
Strategic Brand & Business session with ongoing support

Margarita Zhelinskaya
Business & Brand Consultant
Who this is for
This session is a good fit if:
You already have:
a brand idea or positioning
marketing materials or hypotheses
previous analysis, tests, or strategy documents
You feel:
mental overload and lack of clarity
doubt about your current direction
fatigue from endless analysis without real decisions
This is not a fit if:
You expect templates, frameworks, or “magic solutions”
You want strategy without personal responsibility or implementation
How it works
Step 1. Preparation (mandatory)
Before the session, you complete a structured intake:
Fill in a short strategic questionnaire with your core request
Share all existing materials:
brand assets
marketing documents
hypotheses and experiments
links to website, social media, media channels
any PDFs, Notion pages, presentations, notes
This stage creates a full picture of your current system.
⚠️ Without prepared materials, the session does not take place.
Step 2. Meaning & Perception Analysis
Duration: 50 minutes
Format: strategic dialogue
We start with the non-obvious layer:
what first impression your brand creates
what meanings, signals, and depth are transmitted
where the internal intent does not match external perception
where confusion appears before logic even starts
This stage clarifies the semantic and strategic foundation of the brand —
what it actually communicates before tools, funnels, or visuals.
Step 3. Technical & Structural Audit
Next, we move to a concrete, technical analysis:
website
social media and personal channels
visual system and consistency
positioning clarity
structural logic of offers and communication
This is a brand and system audit — identifying gaps, overload, duplication, and misalignment between brand, marketing, and operations.
What you get as a result
You receive a structured PDF document with:
key problems and loss points
growth opportunities
priority areas for action
what should be stopped, fixed, or rebuilt
At this point, you decide the next step:
either the work ends with clear strategic guidance
or we move forward into deeper involvement:
full brand restructuring led by me
or technical execution delegated to specialists under strategic direction
