Branding
Web design
Print & Publishing
Interior
Consulting & Strategy
Code Life. When Space Speaks Brand
01
ABOUT THE PROJECT
The Code Life Showroom project in Prague provided deep insight into startup development and highlighted the importance of high-quality design in strengthening a brand.
The startup had a strong conceptual foundation: the founder was inspired by ancient knowledge, philosophy, history, and wise sayings, while also reflecting the emerging trend of artificial intelligence, which was rapidly gaining traction at the time. The core idea was to express meanings through individuality, style, and clothing — essentially “coding” them as a new form of life. This became the essence of the Code Life concept: a fusion of identity, fashion, and AI, symbolizing a new chapter of life.
The interior design was carried out by designer Tatiana, with certain decisions and concepts softly consulted together to ensure the space reflected the same philosophy. The project scope included branding, visual identity, and optimization of internal processes — all aimed at making the brand attractive, meaningful, and ready for scaling.
02
CHALLENGES
The key objective was to create a stylish physical space that not only showcased the product but also spoke the language of the brand, strengthening trust and brand value in the eyes of customers. It was essential to integrate visual identity into architecture, showroom design, digital resources, and marketing.
The work was carried out under very tight deadlines and required close collaboration with marketers and IT specialists. In parallel, separate clothing collections (t-shirts and hoodies) were developed and refined, while individual website pages were adjusted to ensure the launch met the set deadline.
Key tasks:
Development of a unified visual language, functioning both offline (showroom) and online.
Optimization of UX for visual materials and processes to attract visitors and make the brand more memorable.
Synchronization of branding, marketing, and operational processes within the startup to ensure harmonious growth of design and strategic communication.
Coordination with marketers and IT under strict time constraints.
Parallel work on clothing collections (t-shirts, hoodies) and adjustments to specific website pages for launch readiness.
03
SUMMARY
The result was a showroom that became more than a product presentation point — it turned into a living branded space, where design, style, and product together create an experience worth sharing. This allowed Code Life to strengthen its market position, boost visual appeal, and build a stronger connection with its audience.
Increased the aesthetic and visual attractiveness of both showroom and product.
Enhanced brand perception as modern, stylish, and professional.
Strengthened readiness for expansion and new sales channels thanks to a clear, consistent visual system.
04
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