Branding
Consulting & Strategy
Káves. When Coffee Is More Than a Machine
01
ABOUT THE PROJECT
The complete branding for Káves was developed from scratch, including the original visual identity and logo for a coffee vending machine designed to immediately stand out in the market.
The concept combined a modern, unconventional design with attention to detail, ensuring the brand looked fresh, attractive, and memorable.
02
CHALLENGES
The project required more than just a bright look — it needed an idea embedded in every detail, a story that would present automated coffee as stylish, warm, and unique.
Create a visual style that combines innovation with the warmth of coffee culture.
Ensure the logo and brand elements look equally strong on the vending machine and in digital formats.
Design a brand identity that is recognizable and memorable in a market dominated by generic solutions.
03
SUMMARY
The Káves branding delivered more than just “nice packaging” — it gave the brand a voice, helping it stand out and become part of the urban environment.
Increased brand awareness: customers remember the logo and brand elements.
Enhanced the visual appeal of the vending machine, leading to higher user engagement and more cost-effective promotion.
Scalable identity: the style easily extends to signage, packaging, and social media, ensuring consistent brand communication across all channels.
04
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