Branding
Web design
Print & Publishing
Interior
Consulting & Strategy
Fishland. The Fishing Code: from hobby to brand
01
ABOUT THE PROJECT
For the fishing store in Kazakhstan, Fish Land, comprehensive branding was created — from logo and business cards to outdoor advertising, interior design, and SMM.
A key element was developing a cohesive visual system that conveys the energy of fishing, the thrill of the catch, and the reliability of the brand.
02
CHALLENGES
The challenge was not just to refresh the corporate style but to make it recognizable and practical across all mediums: from gift certificates and billboards to store interiors and Instagram posts.
Create a visual code that works consistently both offline (store, outdoor ads, panels) and online (social media).
Balance practicality (clear readability, QR codes, navigation) with emotion (excitement, freedom, leisure).
Consult store owners on brand strategy and client communication to ensure long-term effectiveness.
03
SUMMARY
Fish Land gained not just a refreshed identity but a complete system that strengthens the brand and connects it with its audience. The new visual code helped the store stand out in the market, attract customer attention, and make shopping more emotional and memorable.
Increased customer trust thanks to a professional image.
Higher engagement on social media driven by stylish, cohesive posts.
The store now looks modern and unified, strengthening its position among competitors.
04
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