Branding
Web design
Developement
Consulting & Strategy
Garage off. When service becomes a brand
01
ABOUT THE PROJECT
We developed a complete branding and website for GarageOff: from the initial logo idea to the final digital implementation. I created the visual identity, corporate style, typography, and color system to make the brand look modern, strong, and recognizable.
In addition to design, I led strategic conversations with the client, conducted brand questionnaires, and developed the foundation for a future brand book. I worked closely with programmers and a marketer to integrate both the visual style and strategy into every element: from UX and content to marketing materials.
02
CHALLENGES
The main challenge was to create not only a professional brand identity but also a strategic foundation that could grow with the company. The task required balancing creativity, functionality, and consistency across different channels while aligning the work of a multi-disciplinary team.
Create a unique brand that stands out in the competitive automotive service market.
Develop a brand strategy and visual style scalable across website, offline materials, and social media.
Ensure the logo is flexible and recognizable both in signage and digital formats.
Build a website UX structure that drives conversions and simplifies navigation.
Coordinate work across programmers, a marketer, and myself as brand strategist and consultant.
03
SUMMARY
As a result, GarageOff received not just a design, but a full brand strategy with a solid visual code that builds long-term trust and recognition. The brand became more professional, consistent, and effective in driving client engagement.
Brand strategy foundation created through consulting and questionnaires, forming the basis for a future brand book.
Increased client trust thanks to a professional and cohesive brand image.
Growth in online activity: the new website structure keeps users engaged and motivates them to take action.
Higher conversion into service requests through improved UX and clear service presentation.
Unified visual identity across web, print, and signage, strengthening brand memorability.
04
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