Print & Publishing
Honest. Advertising: Building Trust Through Design
01
ABOUT THE PROJECT
For the Honest Říčany project, a double-sided print advertisement was created, combining clean design with strong and engaging communication.
The task was to visually reflect the project’s values and capture the attention of the local community.
02
CHALLENGES
The main challenge was to create advertising that felt genuine and trustworthy — not like typical marketing. It needed to communicate openness and empathy while staying visually appealing.
Design a layout that feels natural and relatable for the local audience.
Find the balance between minimalism and expressiveness: clean but not cold.
Ensure the visual communication builds trust and sparks interest among readers.
03
SUMMARY
The final result was an advertisement that not only looked attractive but also conveyed authenticity, strengthening the connection between the brand and its audience.
Enhanced brand perception as transparent and trustworthy.
Increased community engagement with more feedback and inquiries.
The ad became a dual tool: a strong visual anchor and a clear statement of brand values.
04
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