Branding
Developement
Web design
Print & Publishing
Irina Nikiforova. Psychology - true being
01
ABOUT THE PROJECT
Based on the client’s brief and initial sketches, the brand logo, color palette, responsive website, business cards, and branded documentation were developed.
The goal was to create a cohesive and authentic visual identity that reflects the essence of the True Being brand and ensures recognition across different touchpoints.
02
CHALLENGES
This project required attention to detail and balancing style with functionality:
preserving originality and individuality of the logo while refining the client’s sketches
selecting a color palette that works harmoniously both digitally and in print
ensuring the website’s responsiveness across various devices
designing business cards and branded documentation that look professional while conveying the brand’s atmosphere
03
SUMMARY
The project resulted in a visual system that looks cohesive and strengthens True Being’s brand identity. Work on the logo, colors, website, and print materials demonstrated how design can both reflect brand values and remain highly functional.
a unified visual style across all brand elements
a responsive website that works seamlessly on all devices
professional business cards and branded documentation in line with the brand’s style
improved brand recognition and consistent visual presentation
04
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