Branding
Print & Publishing
Consulting & Strategy
Lázně Pramen. Indulgence Rebranded: From Beer & Wine to Pure Prestige
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ABOUT THE PROJECT
Comprehensive branding for a Prague spa specializing in beer and wine rituals: development of visual identity, advertising assets, branded car, business cards, roll-up banners, and consulting on website optimization.
The project was carried out in close collaboration with marketing, IT, and SMM teams to create a strong, consistent identity that attracts attention and remains memorable. The result was a significant boost in brand recognition and perceived prestige.
02
CHALLENGES
The primary challenge was to unify the visual style in a way that highlighted the spa’s unique concept (beer + wine) while maintaining a premium and authentic look.
Key tasks included:
Designing a full identity system and advertising assets, including car branding, business cards, and roll-ups.
Ensuring visual consistency across all touchpoints: print, outdoor, and digital channels.
Building a sense of prestige and a distinctive spa experience to stand out in Prague’s competitive wellness market.
03
SUMMARY
Branding clarified the spa’s positioning and elevated its unique “beer & wine” concept into a premium experience. The unified visual system streamlined the production of advertising and branded assets, reducing inconsistencies and revisions.
The new identity enhanced the perception of quality and trust, supporting the growth of prestige and recognition in Prague’s market. With a cohesive brand system in place, the spa gained a solid platform for ongoing marketing and client base expansion without the need for future redesigns.
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