Branding
Web design
Print & Publishing
Consulting & Strategy
Two Decades, One Identity: The Miracle Music Rebrand
01
ABOUT THE PROJECT
Branding for a studio with more than 20 years of history, including the development of all key visual elements: an adaptive logo, printed materials, and branded products.
The goal was to provide the business with a clear system, structured communication, and a solid platform for future growth and scalability.
02
CHALLENGES
The key challenge was to translate the studio’s long-standing legacy into a modern and cohesive brand system that could serve both current needs and future growth.
Main tasks included:
Structuring and transforming decades of expertise into a clear and engaging brand language.
Creating a visual identity adaptable for today and scalable for future expansions (adaptive logo, branded products, printed materials).
Ensuring consistency across all communication channels and brand assets.
Developing a system that enables the client’s team to manage the brand with ease through standards, guidelines, templates, and tools.
03
SUMMARY
Branding made it possible to clearly define the studio’s positioning and strengthen its competitive advantages. The unified visual system streamlined the production of printed and branded materials, reducing the number of revisions and errors.
The new identity enhanced the perception of premium quality and increased trust in a company with over 20 years of experience, enabling the formation of a higher pricing segment and the expansion of the partner base. As a result, the brand gained a scalable platform for further growth and the launch of new directions without the need for a complete redesign of its identity.
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