Branding
Print & Publishing
Consulting & Strategy
Mod Dental. When a smile becomes a brand
01
ABOUT THE PROJECT
For MOD Dental, the clinic’s visual identity was refreshed: the logo was redesigned, a corporate style was developed, and business cards and posters were created.
The goal was not just to look neat, but to inspire trust and professionalism from the very first glance.
02
CHALLENGES
MOD Dental needed a visual transformation to stand out among competitors and attract patients who value both quality and aesthetics. At the same time, it was crucial to maintain a balance between a friendly image and medical seriousness.
An additional requirement was to integrate and stylize specific symbols important to the client into the brand name: a multifaceted star and a funnel with the letter “A.”
Key tasks:
Adapt the brand so that the logo and design elements worked consistently across all formats: print, web, and signage.
Improve the UX and website structure, ensuring patients could quickly find services, reviews, and booking options.
Consult on brand strategy, conduct questionnaires, and define which strengths to highlight and how to communicate with the audience.
03
SUMMARY
As a result, the clinic gained more than just a “nice design” — it received a renewed brand that builds trust, attracts new patients, and communicates more clearly.
Increased conversion from website visits to appointment bookings.
Improved brand perception as more professional and modern.
Users spend more time on the website with fewer drop-offs without interaction.
04
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